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Writing a business plan?

Starting your day without a cup of coffee is unimaginable. Similarly, brewing a fresh cup of coffee is an enormous challenge as it contains different variables to consider.

The cultural shift around geography affects the consumption of coffee and how businesses redefined their business strategy, too. Deep diving into the coffee industry to know what it has to offer supports your startup.

Industry Overview

Coffee is the second-largest traded commodity in the world. In the United States of America, over 50% of 18 years of age drink coffee every day, which means 150 million daily coffee drinkers.

Presently there are 24000 coffee shops in the US, which is expected to increase to 50000+ in a year. The average consumption of coffee in the US is 2 cups a day per capita.

According to research, the US retail coffee market size is $46.2bn in 2021 with a growth of 2.6%.

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Things to Consider Before Writing a Coffee Shop Business Plan

Before starting any business, knowing about the latest industry trends is important. What business practices are followed by the industry at present and what are the future trends they are planning to pursue?

    • Decide a theme for your coffee shop

      With cafes popping up at every corner, you need to have a theme that’ll help you stand out. It can be anything from having a book cafe, a unique name, or decor that makes you look different from all the coffee shops in your vicinity.

    • Budgeting and resource planning

      Though having decor that catches attention is essential, you shouldn’t go overboard with it.

      Get creative, think of ideas that’ll help you save money in the beginning, and keep updating and building around your theme as your business grows.

      Plan your resources, and distributors for ingredients at the best possible price.

    • Target audience and products

      Knowing your target audience and what they want. It helps you build a business that serves your customers’ needs better and makes them turn up more often. When you start a coffee shop, pay special attention to the location of your coffee shop and its accessibility, availability of parking space, and so on.

      You should also decide upon products by carrying out surveys and taking feedback from your customers.

    • Competitive survey

      Staying updated with what your competitors are doing is essential. It helps you stay at the top of everything and helps you devise business strategies to overcome competition.

      As a coffee shop, it is a good practice to know what new ideas are working for your competitors and can be included in your business optimally.

How to Write a Coffee Shop Business Plan

If you are planning to start a new coffee shop business, the first thing you will need is a business plan. Use our sample coffee shop business plan created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new coffee business, spend as much time as you can reading through some examples of Food, Beverage & Restaurant Business Plans.

Reading some sample business plans will give you a good idea of what you’re aiming for. It will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample coffee shop business plan for you to get a good idea about how a perfect coffee shop business plan should look like and what details you will need to include in your stunning business plan.

To create automatic financials for your own business plan, we recommend Upmetrics. Create your own business plan.

Coffee Shop Business Plan Outline

This is the standard coffee shop business plan outline which will cover all important sections that you should include in your business plan.

  • Executive Summary

    • Objectives
    • Mission Statement
    • Guiding Principles
    • Keys to Success
    • Financial Summary
      • Net Income
  • Business Overview

    • Ownership
      • Owners
      • John Doe
    • Legal Form
    • Start-Up Summary
    • Location and Facilities
  • Products and Services

    • Products/Services Descriptions
      • Menu
    • Product/Service Sourcing
    • Inventory Management
    • Warehousing and Fulfillment
    • Future Products/Services
  • Market Analysis

    • Industry Analysis
      • Competitive Landscape
      • Products, Operations, Technology
    • Market Size
    • Industry Participants
    • Market Segments
    • Market Tests
    • Target Market Segment Strategy
      • Market Needs
      • Market Growth
      • Positioning
  • Competitive Analysis

    • Competitive Comparison
    • Main Competitors
      • Roasterie Cafe
      • Take Five Coffee Bar
      • Homer’s Coffee House
  • Marketing And Sales

    • SWOT Analysis
    • Strategy Pyramid
    • Unique Selling Proposition (USP)
    • Competitive Edge
    • Marketing Strategy and Positioning
      • Positioning Statement
      • Pricing Strategy
      • Promotion and Advertising Strategy
      • Website
      • Marketing Programs
    • Sales Strategy
      • Sales Forecast
      • Sales Programs
    • Legal
    • Milestones
    • Exit Strategy
  • Organization and Management

    • Organizational Structure
    • Management Team
    • Management Team Gaps
    • Personnel Plan
  • Financial Plan

    • Important Assumptions
    • Start-Up Costs
    • Source and Use of Funds
    • Income Statement Projections
    • Balance Sheet Projections
    • Cash Flow Projections

Download a sample coffee shop business plan

Need help writing your business plan from scratch? Here you go; download our free coffee shop business plan pdf to start.

It’s a modern business plan template specifically designed for your coffee shop business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan 1

Fill-in-the-blanks and automatic financials make it easy.


Putting together a business plan for your coffee shop business is a worthwhile endeavor. If you follow the above template, by the time you are done you will truly be an expert. You will understand your business, its competition, and your customers. You will have developed a marketing plan and will understand what it takes to launch and grow a successful Coffee Shop business.

After getting started with upmetrics, you can copy this coffee shop business plan template into your business plan and modify the required information and download your coffee shop business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

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